RyloRYLO

Grow Your Shopify Revenue with Smart Pricing.

The same dynamic pricing behind Uber, Airbnb, Google Flights, and Ticketmaster — now optimizing prices across your entire Shopify catalog.

━━ platform

Six capabilities. One engine running in real time.

1,284 stores priced in the last hour
◉ 01rylo.module

Learns what each product is really worth

Rylo's algorithm studies the signals behind every sale — and continuously recalibrates the optimal price for each SKU and variant.

◉ 02rylo.module
install.sh
$ rylo connect
› authorize shopify… ✓
› sync 1,284 skus ✓
› engine: armed

Shopify-native

Installs in two clicks. No scripts, no theme edits, no checkout surgery. Uses the Shopify Admin API the way Shopify intended.

◉ 03rylo.module
16:08▲ +$2.00↶
14:22▼ -$1.20↶
12:44◌ hold↶

Every move on the record

Full price history with the reason it changed. One-click revert. Your finance team will love it.

◉ 04rylo.module
MAXMIN

Your margins are safe

Hard min/max guards, velocity limits, and collection-level floors. The engine never crosses the lines you draw.

◉ 05rylo.module
XS$72.0
S$74.3
M$76.6
L$78.9
XL$81.2

Priced down to the variant

Size small has a different optimal price than XL. Rylo prices every variant on its own curve.

◉ 06rylo.module
uber→ airbnb→ rylo

The Uber and Airbnb playbook, for Shopify

Dynamic pricing moved $100B of demand on other platforms. Now the same math runs on your catalog.

━━ the problem

You're probably
leaving money
on the table.

●avg. shopify store · –8.4% vs optimal

Every static price is a bet you placed weeks ago — before the weather turned, the competitor restocked, the viral video hit, or the inventory ran low on your best variant. By the time you notice, the money is already gone.

Rylo watches every signal your Shopify store emits — and adjusts each price in real time. It's the same math that moves tens of billions through Uber and Airbnb, compressed into an app you install in two clicks.

+12.4
pts margin
24/7
engine uptime
$0
to start
━━ how it works

From install to live pricing in three steps.

━━ connect01
shopify
oauth
Rylorylo

One-click Shopify install.

Authorize Rylo from the Shopify App Store. We sync your catalog, variants, collections, and orders.

━━ configure02
min
$42.00
max
$184.00

Draw your guardrails.

Set min price, max price globally or per variant. Decide which products are eligible. Rylo never crosses a line you draw.

━━ operate03
rev · 24h
+11.4%

Turn on the engine.

Rylo prices in real time, across every variant. You get a live dashboard, a full history, and a one-click revert for any change.

━━ trust

Smarter than any pricing test that you could run yourself.

Minimum permissions

Rylo requests only the Shopify scopes it needs to read catalog, write prices, and log changes. No customer PII. No payments access.

You stay in control

Guards are hard limits, not suggestions. Freeze pricing instantly for a promo. Revert any change in one click. Rylo never moves without a mandate.

Smarter than a spreadsheet

A reinforcement model trained on millions of SKU-hours. It beats a quarterly price review the way GPS beats a paper map.

◉ pricing

Simplified pricing.

We take a share only on sales where Smart Pricing was active. Our cut shrinks. Yours grows.

━━ revenue share calculator live
rylo revenue share
1.40%
of revenue

The percentage Rylo takes on orders where Smart Pricing was active.

slide to simulate monthly store revenue
store revenue · monthly
$300K
●5% at $3K/month → 0.25% at $150M/month
━━ included with every plan10 modules
  • Smart pricing engine✓ included
  • Usage-based billing✓ included
  • Unlimited products✓ included
  • Min/max price rules✓ included
  • Freeze pricing for promotions✓ included
  • Real-time monitoring✓ included
  • Shopify integration✓ included
  • 30-day money back✓ included
  • Priority support✓ included
  • No fixed fees✓ included
━━ faq

Questions teams ask before turning on automation.

A/B tests compare two static prices at a time — at most a few per quarter. Rules engines fire if/then logic you wrote months ago. Rylo is a reinforcement model: it learns the elasticity curve of every variant, adjusts continuously, and gets better with every order. You still set guardrails; the engine plays the game inside them.

Yes — that's the entire point of real-time pricing. But nothing moves outside the min/max/velocity guards you draw, and you can freeze pricing in one click, from any device. Every change is logged with the reason it happened.

Revenue share on smart-priced sales only. The rate starts at 5% for small stores and compresses with scale — down to 0.25% at $150M/month. If the engine is off, you pay nothing. Full 30-day money back if you're not profitable.

Every price change has a one-click revert that writes the old price back to Shopify with a history note. You can also bulk-revert an entire product, variant, collection, or time window. The full history exports to CSV.

Your catalog, variants, inventory, orders, and anonymized competitor pricing where public. No customer PII, no payments data, no checkout access. Rylo operates on the minimum Shopify scopes needed to read catalog and write prices.

◉ the moment

Stop pricing by gut.
Start pricing by algorithm.

Connect your Shopify store, draw your guardrails, and let the engine find the price your catalog has been trying to reach all along.

4,812 stores live◉ official shopify partner● 30-day money back